Building an D2C ecommerce brand in India requires a highly optimized tech stack.
Platform Choice: Shopify vs WooCommerce vs Custom
For most Indian D2C brands, Shopify is the easiest starting point due to native integrations with local logistics (Shiprocket, Delhivery). WooCommerce gives more ownership and lowers recurring costs but requires heavier technical maintenance. Custom setups (Next.js + Node) are strictly for scaling beyond 10k orders/day.
Payment Gateways
Razorpay, Cashfree, and PayU are the top tiers in India currently. Ensure you support UPI natively, which accounts for over 70% of online transaction volume in India.
Cash on Delivery (COD)
In India, COD remains king. Implement NDR (Non-Delivery Report) management tools and Whatsapp confirmation bots to reduce RTO (Return to Origin) losses.
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